Top 11 Emerging Rappers to Keep an Eye on in 2024 – As Hip Hop celebrates its 50th anniversary, a new wave of talent is emerging to shape the genre’s future.
In a saturated market with daily uploads on DSPs, standout artists like Rob49, Ice Spice, and Sexyy Red are making their mark. With recent releases from established names like Drake and Nicki Minaj, 2024 is poised to introduce a fresh batch of influential artists.
In the South, rising talents like That Mexican OT, BigXthaPlug, KARRAHBOOO, and Anycia are gaining prominence, while the Midwest boasts electric rappers such as Veeze and Skilla Baby leading the charge. These artists are taking unique approaches, carving distinct lanes for themselves in the competitive industry.
As we delve into 2024, Rap-Up presents a list of the top 11 rappers to watch, with 310babii taking the spotlight.
1. 310babii
Describing 310babii’s rise as merely “viral” would be an understatement. The impact of his latest track, “Soak City (Do It),” has transcended the music scene, becoming the go-to celebration anthem for this sports season.
The track’s infectious vibe has captured the attention of various athletes, including emerging NFL sensation C.J. Stroud and basketball legends Russell Westbrook and LeBron James. At just 18 years old, the Los Angeles native is positioned to be a standout talent on the West Coast.
310babii’s collaborations with notable figures like Luh Tyler, Mustard, and three-time Grammy-nominated artist D Smoke have further solidified his presence in the music industry.
Noteworthy endorsements from influential figures such as Kai Cenat, Nick Cannon, and Saucy Santana underscore his rising status as a promising artist. As he continues to gain recognition, Anycia stands as one of the most exciting prospects in the evolving landscape of West Coast music.
2. Anycia
Anycia swiftly emerged as a captivating force in the rapidly ascending alternative scene of Hip Hop. Her distinctive off-kilter flow and raspy tone have resonated with fans, propelling her to prominence in record time. Building on the momentum generated by a Ciara-sampled snippet, Anycia unveiled her debut EP, EXTRA, showcasing six tracks that include breakout hits like “BRB” and “DROP TOP.”
The emcee’s viral performance of “From The Block” not only garnered attention but also earned her endorsements from industry heavyweights Pharrell and Drake. Securing an opening spot on tour alongside Veeze marked a pivotal moment in her burgeoning career.
Hailing from Atlanta, Anycia recently dropped a collaborative ATL-themed track titled “Back Outside” with fellow Georgia emcee Latto, further solidifying her position in the music landscape and indicating a promising trajectory for her artistic journey.
3. BabyDrill
Emerging as the next rising star from the Southern rap capital of Atlanta, BabyDrill is establishing himself as a formidable force in the music scene.
In a city renowned for producing some of the most talented musicians in the history of Hip Hop, the hardened street lyricist has garnered recognition and support from fellow ATL artists like Young Nudy, Latto, and 21 Savage.
Noteworthy collaborations with industry heavyweights, including Future, The Kid LAROI, and 21 Savage, showcase BabyDrill’s ability to hold his own on tracks with established artists.
One of his standout moments is his impactful verse on Latto’s Waka Flocka-inspired anthem, “ISSA PARTY.” Surrounded by the endorsement and camaraderie of Atlanta’s biggest stars, BabyDrill’s career trajectory appears promising, hinting at further success and influence in the hip-hop landscape.
4. BigXthaPlug
Stepping into the spotlight as Texas’ new musical authority is none other than BigXthaPlug. Hailing from Dallas, this skilled emcee has consistently crafted standout tracks, showcasing his adeptness at selecting hard-hitting production and incorporating recognizable samples.
This musical prowess has facilitated his transition from a regional sensation to a recognized name on the national stage.
BigXthaPlug’s rise to prominence gained momentum with the viral success of the “Whip It” challenge, coupled with his ability to create sync-friendly tunes that resonate with a broad audience.
His anthem “Texas” has become synonymous with Lone Star State pride, securing placements with iconic sports teams such as the Texas Rangers, Dallas Cowboys, and Texas Longhorns.
Notable collaborations on his latest EP, “The Biggest,” include Finesse2tymes and Offset, with the EP featuring his highest-charting record to date, “Mmhmm.”
The year 2023 marked a significant milestone for BigXthaPlug as he embarked on his inaugural headlining tour, followed by joining Kevin Gates’ “Only The Generals Tour” as an opening act. As he continues to make waves, BigXthaPlug stands poised for continued success and recognition in the music industry.
5. Hunxho
Hunxho has seamlessly navigated the balance between maintaining his street persona and exploring diverse sounds, earning him a prominent position among the most talked-about emerging artists.
As a signee under 300 Entertainment, he made a significant impact by joining Lil Baby on his nationwide tour as a supporting act, solidifying his presence in the hip-hop scene.
The release of his latest LP, “For Her (Deluxe),” marked a pivotal moment in Hunxho’s career. Featuring collaborations with DeJ Loaf and Michee, the album presents a rugged yet romantic musical journey that has garnered attention and placed the Atlanta-based emcee firmly on the map.
Hunxho’s versatility is evident through his collaborations with notable rappers such as NoCap, 21 Savage, and Quavo on various tracks.
His Auto-Tune-infused songs have become a fixture on numerous DSP playlists, showcasing his ability to resonate with a wide audience and establish himself as a dynamic force in the hip-hop landscape. With a unique blend of authenticity and innovation, Hunxho continues to carve out his niche and make waves in the ever-evolving music industry.
6. Joony
Joony, hailing from Maryland, has been steadily gaining traction in the underground Hip Hop scene, solidifying his presence as a genre-blending recording artist.
While quietly making waves, Joony’s buzz reached new heights after delivering an electrifying verse on Brent Faiyaz’s “FYTB,” showcasing his exceptional talent and contributing to the song’s success.
Collaborating with fellow rising star Jordan Ward, Joony released “IDC,” a track that quickly became one of the highest-streamed songs for both artists, further enhancing his standing in the music landscape.
Recently, Joony made significant strides by announcing a partnership with Red Bull Records and Blxst’s EVGLE for the distribution of his music, underscoring his commitment to expanding his reach.
Joony’s latest project, “MEMENTO,” reflects his Y2K-inspired style, demonstrating his artistic evolution and dedication to pushing creative boundaries.
Notably, he spent a considerable part of the previous year on the road, touring internationally with Lil Tjay and contributing to the success of their sold-out trek. As Joony continues to make waves in the industry, his unique blend of musical influences and innovative approach positions him as a promising force in the evolving world of Hip Hop.
7. KARRAHBOOO
KARRAHBOOO has emerged as a social media phenomenon, capturing attention akin to lightning in a bottle. As a signee under Lil Yachty, her journey in the music scene has been marked by excitement, with notable singles that have added to her growing popularity.
However, it was her standout performance on the “On The Radar” freestyle, performed alongside her Concrete Boys counterparts, that propelled her to viral stardom. The freestyle showcased her sharp wit, clever lines, and distinctive delivery, sparking a sensation within the online community.
Amid the clamor from eager fans for more of her music, KARRAHBOOO is strategically navigating her artistic journey, allowing enthusiasts to savor existing records like “Running Late” and the dynamic collaboration “Splash Brothers,” featuring Anycia.
Her decision to take her time in crafting new releases speaks to her commitment to delivering quality content, ensuring that each release resonates authentically with her growing fan base.
With her unique style, witty lyricism, and social media prowess, KARRAHBOOO is carving out a niche for herself in the music landscape. As fans eagerly anticipate her future releases, she continues to cultivate a distinctive presence in the industry, solidifying her status as an artist to watch.
8. That Mexican OT
That Mexican OT made a striking entrance into the music scene through his memorable “From The Block” freestyle, a performance that left a lasting impression as he skillfully delivered his lines while holding a live chicken.
This unconventional and game-changing visual not only garnered widespread attention but also showcased his unique approach to storytelling. Beyond the captivating visuals, That Mexican OT’s remarkable flow proved instrumental in maintaining his audience’s interest.
The talented rapper’s impact continued to reverberate with hard-hitting tracks such as “Johnny Dang,” a collaboration with Paul Wall, and “Hit List,” featuring BigXthaPlug and Big Yavo. These releases quickly became fan-favorites, highlighting That Mexican OT’s ability to create compelling and resonant music within the hip-hop landscape.
In a bold move that showcased his artistic versatility, That Mexican OT unveiled his 18-track wrestling-themed LP, “Lonestar Luchador.” This project not only demonstrated his prowess as a rapper but also served as a testament to his deep-rooted love for his home state of Texas.
The thematic elements, coupled with his lyrical prowess, added layers to his artistic expression, solidifying his identity as an artist with a genuine connection to his roots.
As That Mexican OT continues to make waves in the music industry, his distinctive style, memorable visuals, and dedication to his craft position him as a noteworthy figure on the hip-hop scene. His journey, marked by unconventional creativity and a genuine connection to his heritage, contributes to the evolving narrative of the genre.
Following a notable mention in Jack Harlow’s chart-topping hit “Lovin On Me,” the spotlight turned towards Detroit’s latest rising sensation, Skilla Baby.
With a fanbase steadily on the rise, Skilla has captured attention not only for his smooth vocal delivery but also for his empowering lyrics that seamlessly balance confidence and charisma.
Skilla Baby’s track “Bae” and his collaboration on Dess Dior’s “Leave Her Alone” have resonated particularly well with female audiences, establishing him as a favorite among women. His ability to blend relatable themes with his distinctive bravado has contributed to the widespread appeal of his music.
Among Skilla’s noteworthy releases, “Gorgeous” featuring the City Girls and “Mama” alongside Rob49 and Tay B have become anthems heating up the club scenes. These dynamic collaborations showcase Skilla’s versatility and collaborative spirit within the music industry.
The infectious beats and compelling narratives in these tracks have not only kept the Michigan-based recording artist in high demand but have also translated into a busy schedule of live performances and appearances on the road.
Skilla Baby’s rise to prominence, catalyzed by his contributions to chart-topping hits and club bangers, underscores his potential as a versatile artist with a distinctive voice in the ever-evolving landscape of hip-hop.
As he continues to navigate the industry, Skilla’s commitment to authenticity and connecting with diverse audiences positions him as a key player in shaping the sound of Detroit’s emerging music scene.
Veeze isn’t playing games with his career; this isn’t just a drill – it’s the real deal. The rapper behind the hit “GOMD” has hit his stride, establishing a solid presence through noteworthy collaborations with heavyweights like Pooh Shiesty, Lil Baby, 42 Dugg, Babyface Ray, and more. Veeze’s unique style sets him apart, and as others attempt to emulate his approach, his stature only continues to grow.
Hailing from the bustling Motor City, Veeze has carved out a lane that is unmistakably his own. His magnetic presence and distinctive sound have resonated with audiences, elevating him to a level where imitation only fuels his ascent. The rapper made headlines with a groundbreaking record deal inked with Warner Records in the latter part of the previous year.
Veeze’s most recent project, “Ganger (Deluxe),” further solidifies his status as a force to be reckoned with. The deluxe edition features collaborations with some of the industry’s top names, including Lil Uzi Vert, Lucki, Icewear Vezzo, and Lil Yachty.
These partnerships not only attest to Veeze’s growing influence but also showcase his ability to attract and collaborate with high-profile artists.
As Veeze continues to navigate the music landscape, his dynamic lyricism, slick delivery, and strategic collaborations position him at the forefront of the rap scene. His partnership with Warner Records signals a new chapter in his career, and with each project, Veeze reinforces his reputation as a trendsetter and a key player in shaping the future of hip-hop.
11. YTB Fatt
YTB Fatt emerges as a formidable force in the realm of street rap, representing the vibrant musical landscape of Memphis. The rising emcee quickly gained recognition, capturing the attention of Moneybagg Yo, a prominent figure in the industry, and seamlessly became part of his influential imprint.
YTB Fatt’s journey in the music scene has been nothing short of dynamic, with key collaborations extending to Lil Durk’s OTF, Lil Yachty, Rob49, and Yo Gotti’s CMG, among others.
In the nascent stages of his career, YTB Fatt has distinguished himself as an intimidating lyricist, garnering praise for his gritty and authentic approach to storytelling. Early standout tracks like “Get Back” and the Yachty-assisted single “Forreal” showcase his lyrical prowess and ability to craft impactful narratives.
These songs have not only resonated with fans but have also solidified his position as a noteworthy signee of Bread Gang.
The collaboration with Moneybagg Yo is highlighted as a pivotal moment in YTB Fatt’s career, with the “Said Sum” rapper being credited for saving his life. This partnership has become a transformative opportunity for YTB Fatt, enabling him to leverage his talent and make the most of this platform to shine in the competitive hip-hop landscape.
As YTB Fatt continues to navigate his musical journey, his affiliations with industry heavyweights, coupled with his raw and unapologetic lyricism, position him as a rising star with the potential to make a significant impact in the evolving narrative of street rap.
The collaboration with influential figures and the success of his early releases underscore YTB Fatt’s promising trajectory as a key player in the hip-hop scene, bringing the essence of Memphis to the forefront of the genre.
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