Kim Kardashian launches underwear with faux hair (photos)

Kim Kardashian’s underwear brand Skims has launched its most bizarre item yet and it’s already sold out.

On Tuesday, Oct. 14, the 44-year-old mogul introduced the Faux Hair Micro String Thong, which features “a mix of curly and straight faux hair in twelve different shade variations,” according to the SKIMS website

Kardashian posted about the new product on Tuesday morning, and they’ve already sold out of the “mirkins.”

The SKIMS brand announced the drop on Instagram with a campaign video parodying 1970s game shows. “Just Dropped: The Ultimate Bush,” the caption reads. “With our daring new Faux Hair Panty, your carpet can be whatever color you want it to be.”

SKIMS touts the product, which retails for $32, as its “most daring panty yet” and fans have a mixed reaction.